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| The Importance of Value: NewsWest is in the business of creating value for its customers, suppliers, and employees. Customers - through ECR initiatives, dedicated account & category management and superior information systems, NewsWest customers achieve the highest average sales and profits from the periodical category. Suppliers - NewsWest operates at the highest sell-through efficiency rate of any periodical wholesaler in North America. This translates into less handling and less product returns, helping our suppliers and retailers generate more profits. Employees - by maintaining clear market leadership, servicing 90% of Canada's multi-store (chain) retailers, NewsWest employees enjoy the benefits of a secure work environment, today and beyond.
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